Why SEO Still Matters
Paid acquisition gets more expensive every quarter. Organic search remains the highest-ROI channel for product companies because the traffic compounds: a well-optimized page can keep delivering qualified visitors for years with no ad spend.
We don't do keyword stuffing or link spam. We focus on the boring fundamentals that actually move rankings — a clean site architecture, fast Core Web Vitals, properly modeled schema, and content written for real search intent.
What We Cover
- Technical SEO Audit — Crawlability, indexation, redirect chains, canonical tags, hreflang, robots.txt, XML sitemaps, and JavaScript rendering issues.
- Core Web Vitals — LCP, INP, and CLS optimization. Code-splitting, image optimization, font strategy, and render-path fixes that show up in real Google rankings.
- On-Page Optimization — Title tags, meta descriptions, heading hierarchy, internal linking, and entity-based content structure.
- Structured Data — Organization, Product, Article, FAQ, BreadcrumbList, and HowTo schema implemented with JSON-LD that validates cleanly in Google's tools.
- Content Strategy — Topic clusters, search-intent mapping, programmatic SEO templates, and content briefs based on real SERP analysis.
- Analytics Setup — End-to-end GA4 implementation, Google Search Console, GTM, server-side tracking, and consent-mode-aware tagging — wired into the product so every meaningful event is captured cleanly.
- Reporting & Dashboards — Looker Studio / GA4 dashboards, BigQuery exports for unsampled data, and monthly write-ups that focus on decisions, not vanity metrics.
Technical SEO — The Foundation
Most SEO problems live in the code. We start with a full technical audit: how Google actually crawls your site, what pages get indexed (and which shouldn't), how internal links flow PageRank, and where Core Web Vitals are dragging down rankings.
For Next.js and React apps, we pay particular attention to JavaScript rendering: making sure critical content is server-rendered, hydration is fast, and dynamic routes generate proper sitemaps and canonical tags. For migrations, we map every legacy URL to a new one with 301 redirects so you don't lose existing rankings.
Core Web Vitals & Performance
Google bakes Core Web Vitals into rankings. We profile real user metrics with field data from CrUX and Search Console, then attack the biggest wins: lazy loading offscreen images, preloading critical fonts, deferring third-party scripts, splitting heavy bundles, and switching to optimized image formats like AVIF.
The goal is green scores in PageSpeed Insights for both mobile and desktop — not as a vanity metric, but because a site that hits 75th-percentile good on LCP, INP, and CLS gets ranked above a site that doesn't.
On-Page & Content Strategy
We map your target keywords to user intent — informational, navigational, commercial, or transactional — then build content that actually serves that intent. Each page gets a single primary topic, a clear heading hierarchy, internal links to supporting content, and meta tags that earn the click in search results.
For product companies, we often build out programmatic SEO templates: scalable landing pages for use cases, integrations, comparisons, or location/industry combinations. Each template is data-driven so adding new pages is a content task, not an engineering one.
Structured Data & Schema
Schema.org markup is how you tell Google what your content actually is. We implement JSON-LD for Organization, Product, Article, FAQ, BreadcrumbList, and HowTo where appropriate — and validate everything through Google's Rich Results Test. Done correctly, this unlocks rich snippets, FAQ accordions, and sitelinks that materially increase click-through rate from search.
Migrations Without Losing Traffic
Replatforming or redesigning a site is the single easiest way to tank existing rankings. We handle SEO migrations as a first-class workstream: full URL inventory, 301 redirect maps, content parity checks, and pre/post launch monitoring of indexed pages, organic traffic, and Search Console errors. The goal is zero ranking loss after launch.
Analytics Setup — Done Properly
Most SEO engagements fail not because the tactics were wrong, but because nobody could measure what was working. We treat analytics as a first-class deliverable, not an afterthought. Every engagement includes a clean implementation of:
- Google Analytics 4 (GA4) — Property setup, proper event taxonomy, custom dimensions for product / plan / cohort attribution, and conversion goals tied to real revenue events instead of pageviews.
- Google Search Console — Verification, sitemap submission, and BigQuery export so you get unsampled query-level data for every page.
- Google Tag Manager — Container setup, trigger taxonomy, and a clean variable structure so adding new tags doesn't break old ones.
- Server-Side Tracking — Server-side GTM containers (or Stape / similar) so first-party data flows cleanly even with ad-blockers and ITP, and so you control what leaves your servers.
- Consent Mode v2 & Privacy — Cookie banner integration, Google Consent Mode v2, and IP-anonymized fallbacks so you stay GDPR / CCPA compliant without losing modeled conversions.
- Dashboards & Reporting — Looker Studio dashboards (or Metabase if you prefer SQL), BigQuery exports for joins with product data, and monthly written reports that translate metrics into decisions.
We also wire SEO data into your product analytics stack — Mixpanel, Amplitude, PostHog — so organic traffic isn't a black box separated from in-product behavior. You get one connected story from search query to signup to retention.
Get Your SEO Audited
Every engagement starts with a free 30-minute call and a free technical audit. We'll show you the highest-impact fixes before you commit to anything. Most ongoing engagements run as a 3 or 6-month sprint with a fixed scope and clear milestones.